Ashwin Rodrigues from The Outline wrote a review of the Wikipedia article for Weepul toys. According to Rodrigues:

There is one glaring, inexcusable omission on the Weepul Wikipedia entry. There are zero mentions of the Weepul as a cult-like promotional device used in school fundraisers [. . .]

In a phrase: Deceptively superficial.

Read the rest of his review over at The Outline.